ASOS; on track for world domination?

Probably not however you'd be forgiven for answering yes to that question as the British online fashion store just can't seem stop excelling itself. The north London based retailer has come a very long way since it was founded back in 2000. In 2001 shares floated on the market for 21p each and the company …

GraceFitUk- leading the way in a new era of fitness

Fitness is a big business nowadays. It's no longer an industry solely centered around weight loss . Today, it's a social trend. It's transformed into a whole new world full of protein, resistance bands, squats and Instagram influencers who seemingly make a fortune from posting pictures of avocado toast, green juices and sweaty post-workout selfies. …

Once Upon a Dream- Paolo Sebastain SS18

So today's post is completely out of the blue and completely messed up my content schedule, but as I saw Paolo Sebastian's Instagram story when I was eating  breakfast this morning, I couldn't NOT write a post on it. Today was the final day of the Adelaide Fashion Festival and it seems that it went …

The return of glamour

Over the last few years, there's been a shift in what's important in fashion. With an increase in the popularity of 'athleisure' wear and dressing down, the idea of glamour has been tossed to the side and become outdated. With everyone trying so hard to look effortlessly put together, "you look glamorous" has been translated …

Statement slogan tees

Slogan tees; their popularity rocketed after Dior sent one of their models down the SS17 catwalk in a 'WE SHOULD ALL BE FEMINISTS' tee. It seemed that everyone wanted to get their hands on this top including the likes of Jennifer Lawrence, Rihanna and Natalie Portman. But for many of us; the £490 price tag …

Billion Dollar Deals and How They Changed Your World

Money makes the world go round, doesn't it?? It seems that in 2017, digital banking and contactless payments make the world go round. At least that was the message of the most recent episode of the BBC 2 documentary 'Billion Dollar Deals and How They Changed Your World'. I found the programme incredibly interesting as …

Photo shoot, moodboard and more

My 'black' project reached it's long awaited climax today. After the past week of hours in front of a computer screen, reading many articles and the creation of an entire new Pinterest board, I finally had something to show for it. The day started with a photo shoot which we worked on in pairs. The …