Dolce and Gabbana’s not so ‘Great’ show…

Recently, luxury fashion brand Dolce and Gabbana served up a 'what not to do' lesson in the world of PR. Earlier this week, Dolce and Gabbana were forced to abandon their Shanghai fashion show, 'The Great Show' after an incredibly controversial commercial appeared on D&G's Instagram account. The ad shows a Chinese woman attempt to... Continue Reading →

Polo Ralph Lauren’s interactive fitting rooms; making shopping a real experience

In a recent seminar discussion with our lecturer Tim, we ended up talking about an interactive shopping experience that he had had in Tokyo. This led me on to thinking about if there's a way that we could make one of our brand outcomes a bit more wacky and interesting. After all, our brands aren't... Continue Reading →

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