One deadline down, one more to go…

Yesterday I completed my final group project of first year. And how does it feel? Amazing yet also terrifying. I would love if someone could explain to me where first year has gone because I personally don't have a clue. All that's left to do now is our summative brief; an individual piece of work …

Diet industry; stop forcing bullshit products down our throats

I often do my best blog writing when I'm angry about something or if it's a subject I feel passionately about and today's blog post matches both of these criteria's; so you're in for a treat. My anger is directed towards Kim Kardashian and The Flat Tummy Co. I'm pretty sure most of you already …

Polo Ralph Lauren’s interactive fitting rooms; making shopping a real experience

In a recent seminar discussion with our lecturer Tim, we ended up talking about an interactive shopping experience that he had had in Tokyo. This led me on to thinking about if there's a way that we could make one of our brand outcomes a bit more wacky and interesting. After all, our brands aren't …

Creating a fragrance brand; colour palettes, moodboards and more

It's been a hot minute since I wrote a blog post that was actually related to what I'm up to at uni. So with end of year deadlines approaching it's probably time I caught you all up. Since the end of February/early March, the focus of our course has been on creating and developing a fragrance …

Purposeful packaging; what to expect in 2019/20

Over the last few weeks at uni, we have been working in teams to create and develop fragrance brands. Having consolidated our idea, my group has recently begun to research packaging and design aesthetics so that we can come up with our own as part of our brand identity. I started my search on WGSN …

The assassination of Gianni Versace

This week finally saw the conclusion of my most recent obsession; BBC 4's dramatic 8 part series that told the story of the murder of one of the fashion's biggest icons. First of all, I just want to say whether you follow fashion or couldn't give a monkey's about it, I recommend you watch this. …

Introducing Coco Chanel

After a seminar last week with our head lecturer Tim, I was left feeling ashamed at how limited my knowledge of fashion history is, especially for someone with ambitions of working in the industry. Tim suggested that over the next two years, we work on adding to and building up our bank of fashion history …